GO-MIN.
GO ministries needed an updated website that served them well. GO is a humanitarian / mission organization. This is documenting the UX / UI experience.
I reworked the old website with a corporate feel to an updated relevant site for GO.
The Problem
How might we create a website that shares the vast operations of the organization, and communicates to supporters and volunteers effectively ad easily.
The Challenges
Solve the gap of communication between teams and those at home in the US, with updates.
Create a hub where the vast operations of the org., staff, and projects can be found.
Use photography to show care of who, where, what they are working with, conveying more than just words.
Use the web as a resource for gathering information and answering questions, eliminating for answering repeated entry level questions.
Pain point Analysis
After reviewing the old site and analyzing pain points I determined three things:
The site did not capitalize on client’s interest, missing huge opportunities to meet their needs, answer questions and drive engagement, by having information ready.
It did not share its best product: stories and people, that are associated with facts.
There was need to set the tone and personality of the organization, so the site was cohesive to real life experience.
Discovering the End Users
“I am a mom and it would be great to have a way to see that team landed ok and were safe from their travels, and see how the week goes.”
There were 2 key themes that were revealed from the user interviews I conducted:
General Information, for recruiting:
Team leaders would love material to show people, in helping cast vision to recruit people to come on a trip.
Ease of use is important, for preparation:
Logical, organized information would be helpful in preparing teams and participants
Journey Map
What I learned from interviews and journey mapping…
Problems I Discovered:
“Want to show people updates”
“It would help to recruit teammates if I could show them current info and photos.”
“It would be great to show Mom’s where their child might be going, and able to update about happenings.”
Solutions I Created:
Created a Photo heavy site, full of visuals.
Gives facts about current work projects, Partners, Staff and progress.
Has Team Tracker, and back ground info, to fully inform and answer questions.
Wireframes
Wireframes allowed me to see how the layout would function before moving onto mockups. Helping look at work flow would happen, and making sure the needed element had a place.
Mockups
HOME
The home page is full of imagery and large buttons of the values of the organization.
Home -B
scroll down for more info below the scroll line. Big button access to the essentials (decide by the organization).
FOOTER
The footer follows to all pages and gives access to the most visited pages ing the site, including a Staff blog updates.
LOCATONS.
Pairing information and imagery, to paint a more complete picture of the location. Leaving visitors with better overall understanding and fewer questions.
